7 Signs Your Website Is Costing You Customers
Jarrett Owens · Founder, White River Media
June 17, 2026 · 5 min read
1. Your phone number isn't tappable
If your phone number is baked into an image instead of real text, a mobile visitor can't tap to call it — they have to manually dial it, and most won't bother.
2. There's no pricing signal anywhere
Even a rough 'starting at' figure filters in serious buyers before they ever pick up the phone. Zero pricing information reads as either amateurish or evasive to a skeptical visitor comparing options.
3. Every page shares one generic 'Contact Us' button
A visitor reading about a specific service should get a call-to-action specific to that service — a free audit, a consult, a quote request — not the same button repeated across every single page on the site.
4. It takes more than a couple seconds to load
A slow site loses visitors before they ever see the pitch. Google's own research found that as mobile load time increases from 1 to 3 seconds, the probability of a visitor bouncing rises by 32% — and at 5 seconds, it jumps to 90%. Page speed is also a direct ranking factor, so a slow site is quietly losing both on search visibility and on-page conversions at the same time.
Source: Marketing Dive, Google mobile site speed study5. It's not mobile-friendly
More than half of local searches happen on a phone. A site that requires pinching and zooming to read is actively pushing away the majority of its potential traffic.
6. There's no real proof — just claims
'We're the best' means nothing without something behind it — real reviews, real case studies, real numbers. Generic claims with no evidence read as less credible than no claim at all.
7. Nobody's checked it in over a year
Broken links, outdated hours, an old team photo — stale details erode trust fast, both with visitors and with search engines, which measurably reward freshness on frequently-updated pages.
Quick Answers
Frequently asked
How much does a slow website actually cost in lost visitors?
A lot. Google's own research found that as load time goes from 1 to 3 seconds, the chance of a mobile visitor leaving increases by 32% — and at 5 seconds, it jumps to 90%. Page speed is also a direct Google ranking factor.
Is it worth listing pricing if it varies by project?
Yes, even a rough 'starting at' figure. It filters in serious buyers before they call and reads as more trustworthy than no pricing information at all, which comes across as either amateurish or evasive to a comparison-shopping visitor.
What's the single fastest fix on this list?
Making your phone number real, tappable text instead of an image. It takes minutes to fix and directly costs mobile visitors who won't bother manually dialing a number they can't tap.
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